Over in NYC, they sell pizza by the slice. This is very convenient when you’re out and about in town. For $1 (about 70 pence) you can grab a big greasy slice. NYC pizza is not bready like Chicago pizza pies, but the base is not crispy like a genuine Italian pizza either. It is a very old and famous style of pizza that one rarely comes across in London.
But Voodoo Ray’s serves New York Pizza in London, specifically up Kingsland Road in Dalston where all the half cut hipsters mill about in the evening. They were such a hit that they opened another store in the Boxpark in Shoreditch, which was the proto-Dalston, back when it was cool.
If you want to grab a slice of New York pizza in London with a real American beer, then Voodoo Ray’s is a good place to go. The pizza tastes pretty good and the vibes are cool but it aint cheap by a long shot. While a slice of pizza in NYC costs peanuts, these ones cost around £4 each which nobody would pay in the big apple. If you want a beer too then expect to pay £4.80 for a 330ml can of ale.
The only time anyone goes to Voodoo Ray’s is when they are drunk, because it looks warm and inviting and it is open late. But when sober, the price of what is literally just a slice of pizza seems unjustified. They don’t bake you a slice fresh, instead they bake and cut the pizzas then leave them on display. When you order a slice they reheat it for you. Hardly gourmet.
I have mixed feelings about this establishment. On the one hand it feels retro inside, with cool music and seasonal deals (this Xmas they are selling mulled cider!) but the pizza isn’t really worth the price tag, especially when you consider than Franco Manca’s, which has restaurants all over the place these days, will give you an entire freshly baked sour dough pizza for only a quid or two more. Then again Franco Manca is just Italian pizza like we’re used to, New York pizza in London just hasn’t taken off yet.